Tollet and Williams design principles consist of "CARP" Contrast, Alignment, Repetition and Proximity. On this site Alignment is definitely a problem. There are certain areas that are aligned to the right and centered. On the homepage they centered their links that lead you to other pages with information. They need to choose one alignment and use it for the entire page. Here you can see that the person who designed the page was trying to add a nice aspect by centering the links. This does not work well for the websites because the links should be categorized differently and used at the top of the page in a toolbar style.
They lack proximity on certain pages. The spacing should be done differently on certain pages that involve visuals of the missing persons’. It would be easier to navigate with the eye if things were linked in different ways. Keeping headlines close with the information that should be read is something to the site should work on as well.
As far as repetition the page has one visual that is used throughout the website. This visual does not change according to the page. It stays the same and there are no additions to it to connect it with the link chosen. Adding more visual or changing the visual at hand and enhancing it will make the webpage more appealing to the viewer and look more professional.
Contrast is something that should be worked on for this site. Their few primary colors being used throughout the site are okay but can use some work. As far as the focal point here it is the main visual that is in a box. This visual should be taken out of that box and made bigger to catch eyes. Removing the box will create less clutter.
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